Getting started with Channel Program as a Vendor

Welcome to the Channel Program! You're just a few clicks away from taking command of your channel.

In this guide:

• Vendor company profile
• Vendor public content
• Products or services
• Industry events

This guide is specific to Vendors. If you’re a Distributor, also refer to Getting Started with a Distributor Marketplace.

Vendor Company Profile

Setup your company profile

Now that your registration is complete and you've been granted administrative access, it's time to set up your company profile.

First things first, let's showcase your company brand. Upload your company logo (vendor | distributor) and banner (vendor | distributor) to make a memorable impression.

Next, add information that highlights what your company stands for. Consider including:

• A brief About Us description (vendor | distributor) 
• Head office address
• Answers to relevant questions about your company (vendor | distributor) 
• Contact information (vendor | distributor) 
• Countries and Languages (vendor | distributor countries and languages) 
• Links related to your company. (vendor | distributor) 

These steps will help personalize your profile and make it stand out within the community. 

Vendor Public Content

Enhance your vendor company profile with captivating content tailored to engage Service Providers (MSPs) and showcase the value proposition of your offerings. Utilize a variety of content types, including:

• Insightful Blog Posts: Dive deep into industry trends, share expert opinions, and provide practical tips to help MSPs navigate challenges and seize opportunities in the ever-evolving landscape.

• Compelling Videos: Bring your solutions to life with dynamic video content. Showcase product demos, client success stories, and engaging discussions to demonstrate the real-world impact of your offerings.

• Eye-Catching Images: Capture attention with visually appealing images that highlight key features, benefits, and use cases of your products and services. Show MSPs how your solutions can transform their business operations.

• Informative Documents: Equip MSPs with valuable resources such as whitepapers, case studies, and product datasheets. Provide in-depth insights, research findings, and practical guides to support informed decision-making and drive adoption of your solutions.

By leveraging a diverse range of content types, you can effectively communicate your company's unique value proposition and establish credibility as a trusted partner for MSPs seeking to thrive in today's competitive market.

Products or Services

Now that your basic company information is in place, complete with a striking logo and banner, it's time to showcase your array of products and services.

When detailing your offerings, go beyond the basics. Provide comprehensive descriptions accompanied by vivid images to truly distinguish your offerings from the competition. Here's how:

• Detailed Descriptions: Offer thorough explanations of each product or service you provide. Highlight key features, benefits, and unique selling points to clearly convey their value to potential customers.
• Captivating Images: Complement your descriptions with high-quality images that showcase your products or services in action. Visuals not only enhance comprehension but also draw the eye and leave a lasting impression.
• Interactive Content: Consider incorporating interactive elements, such as videos or 3D models, to provide a more immersive experience for visitors. These dynamic features can help prospective clients better understand how your offerings can meet their specific needs.
• Customer Testimonials: Include testimonials or case studies from satisfied clients to build credibility and demonstrate the real-world impact of your products or services. Hearing positive feedback from peers can significantly influence purchasing decisions.

By presenting your products and services with meticulous detail and compelling visuals, you'll effectively set yourself apart from the competition and make a lasting impression on potential customers.

Introducing the Industry Calendar!

Do you have an upcoming event that you're eager to share with the Channel community? Don't miss the opportunity to showcase it on our Industry Calendar, where it will reach a wide audience of industry professionals.

When submitting your event, ensure it stands out by providing a concise yet compelling description alongside an attention-grabbing image. Here's how to make your event shine: 

• Engaging Description: Craft a brief but captivating description that highlights the key details of your event. What topics will be covered? Who are the featured speakers or presenters? Why should attendees mark their calendars for this event? Make sure your description conveys the value and excitement of your event in a few compelling sentences. 

• Eye-Catching Image: Capture attention with a visually striking image that reflects the essence of your event. Whether it's a photo of a previous event, a promotional graphic, or a sneak peek of what attendees can expect, choose an image that entices viewers to learn more and participate. 

By providing a compelling description and an attention-grabbing image, your event will stand out amidst the competition on our Industry Calendar, ensuring maximum visibility and engagement within the Channel community.